AMAKURA.
Amakura is a socio environmental project rooted in Mazunte.
Client: Amakura
Industry: Education and regenerative agriculture
Timeframe: 4 weeks
Branding and label design
Amakura is a socio environmental project in Mazunte, home to a school of regenerative agriculture, bioconstruction, arts and traditional trades. Its name joins "ama," to love, "K'uj," God in Maya, and "Ra," the Egyptian sun god: to love the god of the origin of life.
Primary logo
Submark
Secondary logo
#231F20
#511714
#883D29
#A36A43
#E5D2C6
Pattern
Wordmark
Illustrated seeds
Built around rescuing roots, weaving experiences and sharing knowledge, the identity needed to feel grounded and handmade rather than polished. Its logo, palette and typography draw on natural materials and local craft, carrying ancestral knowledge alongside sustainable building and farming.
Deliverables:
Primary logo, secondary logo, wordmark
Submark and seal
Pattern and illustrated seeds
Color palette
Typography
Printable cards
Mockups
Deliverables:
Primary logo, secondary logo, wordmark
Submark and seal
Pattern and illustrated seeds
Color palette
Typography
Printable cards
Mockups
NEXT PROJECT.
