
ONCE UPON A KITE.
Once Upon a Kite is a kitesurf camp and lodge on the Yucatán coast.
Once Upon a Kite is a kitesurf camp and lodge rooted in laid back coastal living. The identity needed to carry the energy of the sport, wind, water and movement, while feeling as relaxed and welcoming as the lodge itself.







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At the client's request the system stays small: one badge logo in a few colorways. Most of the work went into the merch, playful, storybook graphics with a sun worn feel, made to be worn on the beach.
Deliverables:
Badge logo and color versions
Shirt graphics: Dino series, Progreso
Color palette
Mockups: rash guard, cap, t-shirts

NEXT PROJECT.
